Saturday, March 3, 2007

Journalism's metamorphosis = journamorphosis

My inaugural post is short and sweet. I've created this blog primarily to encourage my students at Western Illinois University to become and stay aware of how dramatically the journalism business is changing. Broadcasters and traditional journalists alike are adjusting to the public's changing habits for "Keeping up with the news." The Internet revolution has been something to behold this past decade, and it has forced traditional media companies to rethink how to organize their newsgathering operations and, even moreso, their modes of delivery. Across campus, our broadcasting department already has adjusted its curriculum (perhaps more foresight; definitely more resources). But I teach in a journalism program that needs to change the skill set we're giving our students. We aren't doing it yet. I hope to provide links and news about what's changing in the "newspaper industry" (what'll we be calling it in a few years?) so they can know what to expect when they join the ranks. Stay tuned! (by the way, I feel I should say that someone else gets credit for making up the term "journamorphosis." I don't remember where I first saw it used, but I liked it and have been using it to capture the transformative nature of the business these days.)